💫 Supporting Girls Affected by the Eaton Fire

Altadena Girls was created by 14-year-old Avery Colvert to help her friends and classmates who lost everything in the Eaton Canyon Fires by providing the basics: clothing, shoes, beauty products, personal items, feminine hygiene products, and hair care—all entirely for free. The volunteer-run 'shop' was set up in a fun and dignified way to ensure that the girls felt loved, not pitied.

And people noticed.

What started as a simple act of kindness has grown into a national movement of hope with incredible momentum and support! Within a month of launching, Altadena Girls has been featured in Time Magazine, The Guardian, The Los Angeles Times, The NY Times, on CBS, NBC, NPR, and ABC, and has reached more than 42 million people on social media thanks to a universal message of love, hope, community, and mutual aid.

Now, we're dreaming of something bigger! We’re building a sanctuary—a dedicated community center, a welcoming space where these girls will find more than just the essentials, but a lasting source of comfort, community, and opportunity. To make this dream a reality, we need your help to secure a permanent home for Altadena Girls and the resources to sustain it. Every donation brings us closer to creating a place where these girls can heal, grow, and thrive while they rebuild their lives.

Here’s how your support will make a difference:

✨ Provide essentials like clothing and personal care items for girls in need—whenever they need them—for as long as they need them.

✨ Build a warm, safe space where girls can gather, feel at home, and find ongoing support and opportunity.

✨ Transform compassion into action by turning your support into lasting change for these young women.

We’re also looking for in-kind contributions to help bring this vision to life: mental health counseling, flooring, shelving, interior design expertise, furniture, fixtures, or even lessons and classes from music to self-defense! Please reach out to us at partnerships@altadenagirls.org if giving in this more of your love language.

Remember: This isn’t a sprint; it’s a marathon. For many girls, the challenges they face won’t end when the headlines fade. The loss of stability, safe spaces, and critical resources will leave them vulnerable, isolated, and searching for support for months and years to come.

Together, we can create something extraordinary—a legacy of love and hope for every girl who needs it.

Thank you for your generosity and belief in our mission. 💗