**Disclaimer: This post is reflective of our company while under the name Pledgeling and the listed information may be outdated. Please refer to our main company website on Pledge for current information and resources.**
Former NFL player Tim Green has accomplished an impressive amount in his lifetime. He graduated at the top of his class, earned a law degree, wrote best-selling books, and thrived as a professional football player and announcer.
You may have seen his compelling story on that aired on Fox Sports this Thanksgiving Day. His story was featured between football games and served as a sterling example of a person who is thankful for what he's got. Tim, unfortunately, has had a lot taken from him in the last couple of years.
While his mind is still sharp as a whip, he's lost a large part of his speaking ability and motor function. These things are a result of his ALS, which was discovered in 2016.
What We Know About ALS
ALS, short for amyotrophic lateral sclerosis, is a disease with no known cure.
The disease impedes motor neurons that reach from our brain to communicate movement to our muscles. When the connection between our brain, neurons, and muscles is lost, we slowly lose the ability to move.
All activities such as eating, speaking, and sometimes breathing degenerate and soon become impossible. The experience of the affected person is difficult to cope with as well because their thoughts and mind are still intact.
According to the ALS Association, 15 people are diagnosed with the disease daily, and as many as 30,000 Americans are currently affected by the ALS.
What Can Be Done?
The most effective way that you and your business can work to benefit those suffering from ALS is to donate to research. The ALS Association is the largest force behind the push to end amyotrophic lateral sclerosis. There are numerous other efforts, such as Project ALS, that are also working to find a cure.
Tim Green's story has spread awareness to a large audience, which means that people are more likely to give to ALS organizations now than ever. Pledgeling has partnered with both the ALS Association and Project ALS.
If you'd like to incorporate their causes into your brand, we make it quick and easy. If you want to start your own campaign to raise funds, we can handle the donation processing.
If you're looking to make it easy for your customers to donate when they purchase from your Shopify store, our Give & Grow feature can be in place in less than five minutes.
Overall, let's just try to make this holiday season count. Whether you're contributing to ALS, disaster relief, or something else that matters to you, find a way to use your business as a tool to benefit the world at large.
Contact us today, we'd love to help you integrate mission into your business not only during the holiday season but year round. Join us in the #PledgeToDoGood and together we can help your business grow through giving.