Blueland aspires to extend its impact beyond its successful efforts in removing plastic from households. They aim to empower customers to drive meaningful change through their purchases. By partnering with mission-aligned nonprofits and integrating Pledge’s Donate at Checkout feature, Blueland enables customers to support vital causes that align with their brand mission seamlessly 🌊 🌍. This approach creates a ripple effect of positive environmental and social impact, amplifying their commitment to sustainability and community support.
By integrating Pledge's Give & Grow Shopify App, Blueland found the perfect solution to empower its customers to drive meaningful change. They activated the app to enable customers to add a $1 donation at checkout. Over the course of their launch weekend, they saw an adoption rate of 19%, an incredible conversion that led them to integrate the $1 donation at checkout in an evergreen way. The seamless "Donate at Checkout" feature allowed Blueland to extend its impact beyond its eco-friendly products, enabling customers to support vital nonprofit organizations, such as Beyond Plastics and Ocean Conservancy, with every purchase 🛒. Thanks to the generosity of Blueland’s customers, over $300,000 (& counting!) has been raised directly at checkout 💜, significantly impacting communities worldwide.
Our mission is simple: make it easy to be eco with innovative products in reusable packaging that are convenient, effective and affordable. I hope you’ll join us as we clean up the planet!