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Promoting Sustainable Business through Marine Conservation. To do so, we will Activate and Empower the Recreational Fishing Community and Represent it and its Voice at the Federal, Regional, and State levels. We will speak up in an organized and cohesive manner across all fronts. We are going to let managers and politicians know that we are here and that we count. We are going to tell them that conservation is important not only to us but to our clients and to most of the angling community.