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The core belief behind HeadCount is that the live music community is a large, vibrant audience that has the potential to be politically influential if properly represented at the polls. HeadCount uses the assets of the music industry and the incredible influence artists have over their fans to mobilize this audience into action. Stretching beyond just registering voters, HeadCount also aims to become "the community organizing arm of the live music scene," giving every socially conscious music fan an avenue toward activism.