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The mission of the Friends of the Shiawassee River is to Care, by maintaining and improving the health of the river; Share, by enhancing the community's appreciation and knowledge of the river; and Enjoy, by increasing recreational access and responsible use of the river.

A group of citizens came together in the summer of 2008, bound by a shared commitment to the restoration of one of the largest impacted estuaries in New England: the Herring River Salt Marsh. Friends of Herring River was launched formally at the State of the Wellfleet Harbor Conference on November 15, 2008 and is a tax exempt organization under Section 501(c)(3) of the IRS Code. All contributions are deductible to the extent allowed by law. The purpose of the Friends of Herring River is to promote education, research and public awareness of the Herring River estuary as one of critical environmental concern, to preserve the native environmental integrity of the river and estuary, to ensure habitat protection and retention of the native biological diversity and productivity of the river and estuary, to retain and enhance public access to the river and estuary, to preserve natural and historic sites, and to promote public awareness. Friends of Herring River is pursuing this mission by undertaking the following activities: Informing and educating the public on the progress and key issues in order to build community-wide support for the project. Implementing outreach activities to ensure timely and effective public involvement in the restoration project. Supporting restoration objectives and worthy scientific, environmental, historical, educational, and recreational programs by fundraising, volunteering, and other useful activities. Friends of Herring River are actively engaged in the planning for the implementation of the project, fundraising, public outreach, and education as well as conducting the herring run count each spring.

Protect the White Salmon River watershed and restore naturally reproducing anadromous fish to the River.