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WildAid's mission is to end the illegal wildlife trade in our lifetimes by reducing demand through global public awareness campaigns, and by providing comprehensive marine protection.

Founded in late 2008, WildAid Canada has been active building partnerships with business, educators and government. WildAid has been working to formally integrate trade issues into wildlife programs of government. PSAs have carried our message to hundreds of thousands of Canadians through the media and broadcasters. We have also introduced landmark wildlife legislation. For 2011, the organization will implement a program in partnership with Canada’s largest school board reaching over 100,000 Ontario students. We will work to enact comprehensive trade bans on shark fining at both the provincial and federal level. We will continue to solicit and grow our network of partners for PSA distribution.