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AWB's mission is to create novel international outreach programs that educate, inform and inspire. To do this, AWB offers programs that expands the minds of people of all ages, and opens up new worlds, and connects people around the globe from different cultures and societies, creating links between our wonderment of the Universe to the worlds of science, education, art and culture.

The museum's official mission statement is "Where stories of military and civilian aviation and March Field come alive." This mission is typically expressed (in publicity, marketing, and internal training materials) as "The March Field Air Museum is a nonprofit educational institution dedicated to promoting an understanding of humanity's reach for the skies and March Field's pivotal role in the development of flight." The museum's slogan is "Reach for the Skies!"

The purpose of the Mars Society is to further the exploration and settlement of the planet Mars. We work to educate the public, the media and the government on the benefits of exploring Mars and creating a permanent human presence on the Red Planet. In order to accomplish this, the organization actively seeks to:1. Organize public outreach with the aim of fostering a deep interest in Mars,2. Promote broad international support for government-funded Mars research and exploration, and3. Advocate the establishment of commercial space ventures that will help achieve Mars exploration and settlement.Society activities include Mars analog simulations in the Utah desert and the Canadian Arctic, public outreach and educational programs such as the MarsVR virtual reality simulations.