Case Studies

In response to the 2023 Maui & Hawai'i wildfires, CNN Impact Your World partnered with Pledge to launch a disaster relief fundraiser supporting nonprofit organizations on the ground. Within days, the campaign raised over $2.2M, with Pledge being one of the first platforms to send funds directly to nonprofits providing relief efforts. Through QR codes, text-to-donate, and online donation forms across CNN's broadcasts, articles, and social media, viewers were able to donate easily. The program ultimately supported 21 nonprofits, delivering critical aid where it was needed most.

Miry’s List is a nonprofit organization dedicated to welcoming and supporting refugee families resettling in the United States. Their mission focuses on providing immediate relief and long-term support to help families transition successfully into their new lives. As with most nonprofits, fundraising is a critical element of their work, allowing them to expand services, assist more families, and fulfill their mission. Prior to Pledge, Miry’s List used Classy, a popular fundraising platform, to collect donations. While Classy offers strong tools and features to help manage campaigns, it comes at a high cost—namely, transaction fees, credit card processing fees, and a annual software license fee. These fees were eating into the funds that could have otherwise gone directly to refugee support programs.

As 'Barbie: The Movie' captivated audiences worldwide, it sought to extend its message of empowerment beyond the screen. By partnering with Pledge, 'Barbie: The Movie' launched a global fundraising campaign to support Save the Children's girls' empowerment programs. The campaign focused on closing the "Dream Gap"—the barriers that prevent young girls from reaching their full potential. Through this initiative, the movie’s audience helped raise over $1.5M, directly benefiting girls around the world.

In 2024, Social Venture Partners (SVP) Tucson raised an impressive $61,192 at its Fast Pitch event, marking a remarkable 90% increase from the previous year. SVP Tucson plays a crucial role in bolstering the growth, development, and sustainability of Southern Arizona’s nonprofit sector. As part of an international community of leaders and nonprofits, it connects and invests in the community to enhance social impact. By leveraging Pledge’s innovative fundraising solutions, SVP Tucson engaged attendees effectively, enabling them to donate to their favorite nonprofits while enhancing community support and creating meaningful social impact.

The Tigray Development Association in North America (TDA) has leveraged Pledge's platform to raise over $518,000 from 1,372 donations to support urgent humanitarian efforts in the Tigray Region in Ethiopia. Amidst one of the world's most devastating crises, these funds have been essential for providing relief to those facing famine, displacement, and violence. TDA's use of Pledge’s fundraiser pages and text-to-donate campaigns have allowed them to streamline donations while maximizing impact—saving more than $6,000 in credit card fees due to Pledge’s pioneering commitment to #FreeTheFee.

At a time of desperation when the U.S. announced their pending withdrawal from Afghanistan, a small group of campaign organizers discovered Pledge's fundraising platform as the solution they needed to raise funds quickly form their global network. This was the only known successful aircraft evacuation campaign from Afghanistan which saved thousands of lives.

Ariana Grande launched a fundraiser campaign on Transgender Day of Visibility 2022 to support nonprofits providing direct services and advocating for the rights of trans youth. She announced the campaign on Instagram and committed to matching all funds raised up to $1.5 million. In partnership with her team, we created the Protect & Defend Trans Youth Fund consisting of 18 organizations hand-selected by Ariana Grande and powered her campaign that mobilized her global audience to join her in this mission.

Identical twin brothers, Angelo and Ettore Rossetti—widely known as The Rossetti Brothers—are no strangers to setting Guinness World Records® for causes close to their hearts. With a commitment to raising funds for Save the Children, they first set the Guinness World Records® title for the Longest Pickleball Rally on World Mental Health Day, October 10, 2021, raising over $100,000 in the process. In their latest record attempt in August 2024, they rallied again to raise awareness and support for children in need, bringing their fundraising total to $107,000 through the power of Pledge's streamlined donation solutions.